Generative AI is an important accelerant of the digital economy and an enabler for increased productivity: Adobe

Businesses today are improving operational efficiency by using digital tools, including artificial intelligence. Tech firm Adobe says its new Firefly product will bring generative AI-powered ‘creative ingredients’ directly into users’ workflows. CNA’s Elizabeth Neo and Steve Lai spoke to Simon Tate, President of APAC at Adobe, to find out why he's optimistic about generative AI's potential.