Grab announces collaboration with OpenAI to 'build and deploy advanced AI solutions'
As part of its collaboration with OpenAI, Grab will "explore using AI technology to build customer support chatbots".
A composite of Grab's and OpenAI's logos. (Photos: Reuters/Anshuman Daga/Dado Ruvic)
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SINGAPORE: Tech firms Grab and OpenAI announced on Thursday (May 30) that they will "collaborate to build and deploy" advanced artificial intelligence (AI) solutions.
Grab said the collaboration is the first of its kind for OpenAI in Southeast Asia and that it would access OpenAI's tools to "partner on solutions" for users in the region.
This will be focused initially on three areas: Accessibility, customer support and mapping.
"Grab will leverage the use of state-of-the-art text and voice capabilities to make Grab's services more accessible to all users, particularly the visually impaired or elderly who may otherwise find it challenging to navigate the on-screen app interface," said the company.
It will also explore using AI to build customer support chatbots that can "better understand user problems and help resolve them faster".
Grab will also "seek to leverage OpenAI's vision capabilities" to enhance its map-making efforts through greater automation and higher-quality data extraction from visual images.
"This means GrabMaps can be updated even faster, delivering a better experience to consumers and driver-partners," said the ride-hailing app company.
Grab also intends to deploy ChatGPT Enterprise among "select employees" through an initial pilot.
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Grab's chief product officer Philipp Kandal said: "We’ve been a pioneer of AI adoption in the region, and believe that generative AI has a lot of potential to further transform the way we solve problems for our partners and users.
"We’re excited to work with OpenAI as a partner to help accelerate the exploration and use of this technology within Grab.
"Our goal with any new technology has always been to use it to solve real problems, at scale. Equipped with the latest tools, we look forward to building novel and delightful experiences for our customers while improving the way that every Grabber works."
OpenAI's chief operating officer Brad Lightcap added: "We're excited to work with Grab and together explore how advanced AI can benefit Grab users, partners, and employees across Southeast Asia."
